THE RETAIL TRADE OF THE FUTURE
offers the customer a simple and fluid path of profound and constant interaction, guaranteeing emotions and demonstrating that they have social and ecological causes at heart
Human beings have always exchanged goods, the evolution of exchange has been transformed into selling and buying on the inside of an activity called retail.
The retail’s story started in the “little shop”, primarily a place used to exchange goods, changing from the start of industrialisation up until today, in its current typology.
At the start of the last century the “little shop” under my house, which provided the bare necessities for the people on site, changed. With the introduction of new technologies, such as cars and other means of transport, the small shop acquired new customers, it grew, expanded, and people became “consumers” with increasing purchasing power.
This is how department stores and supermarkets of large-scale distribution were born.
The development continued and the commercial centers and parks were born, the consumer now satisfies all the purchasing needs in one place.
The development of retail and buying and selling were put to the test with the new generation of the internet and online shopping.
The consumer is changing his buying behavior and companies (retailers) have the necessity to keep up with the times.
The shop, known as retail today, highlights the emotion in its image, with the encounter between people, really seeing the goods with their colours, touching the material and smelling its scents.
The new concepts of emotional retail 4.0 incorporate the new innovative technologies such as multi-channel, retail phygitar, cross-channel, omnichannel.
